Digipak and Advert - Hall and Oates

Everything circled/underlined in a thick black line is a convention of a digi pack and advert.

What I've wrote on the cover is "the bold font and bright colours make the title the first thing you notice as the white creates a harsh contrast. The bright red connotes danger"

Comments

What have you learned from your audience feedback?

Advert Drafts

FINAL Digipak Product - amended

Front Back Inlay 1 Inlay 2 Middle Extra panel/side panel I decided to alter the albums titles typography and added more texture to the background colour scheme as I wanted to make the cover look less 2D; like it has layers. I decided to use the white bubble writing instead as it is more soft and calm compared to the yellow typography. It also matches the colour scheme better to create a nice harsh contrast instead of the colours clashing. After creating the new front cover, I asked a few people which cover they prefer. Everyone said they prefer the new cover (this one), which is why I decided to use the new version as my final product. Those who I asked varied in age as I asked a small group of friends, my parents, and my Nan. Prototype:

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