This music video was created to sell the song and the artist as the video shows the ideal version of her. The video is 4:29 minutes long, so it is just outside of the typical 3-4 minute structure.This music video is thematic as it took the lyric 'roar' to create the jungle theme. However, this video also has some performance as Katy Perry often sings to the camera (another way to sell the artist as it creates a connection between the artist and their audience). You could also say the video has a narrative element as the video depicts a story of Katy Perry surviving on her own in a jungle. Inter-textualtiy is used within the video to help reinforce the jungle theme. For example, Katy Perry swings from a rope, which mimics Tarzan. Also, a comic style still image is used at the beginning and end of the video to add to the adventurous style of the video. This music video only uses performance - typical of the grime genre. The video is 4:25 minutes long, so it is just outside o...