Music video structure

This music video was created to sell the song and the artist as the video shows the ideal version of her. The video is 4:29 minutes long, so it is just outside of the typical 3-4 minute structure.This music video is thematic as it took the lyric 'roar' to create the jungle theme. However, this video also has some performance as Katy Perry often sings to the camera (another way to sell the artist as it creates a connection between the artist and their audience). You could also say the video has a narrative element as the video depicts a story of Katy Perry surviving on her own in a jungle. Inter-textualtiy is used within the video to help reinforce the jungle theme. For example, Katy Perry swings from a rope, which mimics Tarzan. Also, a comic style still image is used at the beginning and end of the video to add to the adventurous style of the video.


This music video only uses performance - typical of the grime genre. The video is 4:25 minutes long, so it is just outside of the typical 3-4 minute structure. The aim of this video is to sell the song and the artists that feature in the video (Chip, Stormzy and Shalo). The whole video consists of them in a warehouse rapping to the camera and doing typical 'grime' gestures. This puts the artists in a 'real life' scenario, which helps their audience relate and have a connection with them.


This music video is mainly used to sell the song rather than the artist as the band do not appear in the video. This is common within the indie genre as indie bands usually say that it's all about the music and no fame. The video is 3:28 minutes long, so it has stayed within the typical 3-4 minute structure. The video only uses a narrative, which closely matches the lyrics of the song. This will appeal to an indie fan base as it makes the song and video seem really deep and meaningful. This video has a very social realist narrative, which is another common feature of the indie genre.